As a marketing expert with over 10 years of experience, I’ve seen Facebook’s advertising rules evolve, especially in regard to the Facebook text overlay tool and text over images on Facebook ads.
In this article, we’ll explore the latest practices, including the Facebook 20% text rule, the use of Meta text overlay tools, and how to check if your images comply using the Facebook 20% rule checker.
The End of the “20% Rule” for Text Over Images on Facebook Ads
Facebook’s 20% rule was a guideline that limited the amount of text allowed on images in ads.
Specifically, text could only occupy 20% of the image space.
The goal was to ensure that ads remained visually appealing and didn’t overwhelm users.
This rule is now no longer enforced, but it still influences the best practices.
Text-heavy ads often perform poorly due to cluttering the image and detracting from the main message.
Despite the removal of the Facebook text overlay tool for checking image text percentage, Facebook still suggests following this guideline for optimal results.
Best Practices for Text Over Images on Facebook Ads
Even without the text overlay restrictions, it’s crucial to approach text placement with care. Here’s how to use text over images effectively in your Facebook ads:
Keep It Minimal
Overcrowding an image with text can overwhelm the viewer. Keep your message clear and concise.
Consider Placement
Position your text in less critical areas of the image, such as the corners, to avoid obstructing important visuals.
Use Safe Zones
For ads on Facebook Stories or Reels, ensure your text stays within the designated safe zones to prevent it from being cropped out.
Font Selection
Use modern, clean fonts that are legible across devices. Ensure the color contrasts well with the background for better visibility.
Incorporating best practices for text over images on Facebook ads is key to maximizing ad performance.
By focusing on minimal, clear text and positioning it thoughtfully, you can ensure that your visuals shine while delivering your message effectively.
Following these guidelines helps increase engagement, reduce ad costs, and drive better results across different devices and placements.
Why the 20% Rule Still Matters
While Facebook no longer enforces the 20% text restriction, research continues to back up the effectiveness of minimalist designs.
WordStream reports that Facebook ads with less than 20% text in the image have a 24% higher click-through rate compared to text-heavy ads.
According to HubSpot, ads with more than 20% text on Facebook tend to experience lower engagement and higher ad costs, showing the importance of balancing text and visuals.
Facebook Ads Benchmark Report reveals that ads with minimal text lead to a 22% higher conversion rate when targeting mobile users.
These statistics highlight the importance of focusing on simplicity to maintain user engagement.
How to Check Text in Your Facebook Ad Images
Even though the Facebook 20% rule is not mandatory, ensuring that your text complements the visuals is key.
Using tools like the Facebook image text check tool or the Meta text overlay tool can help you ensure your images don’t look overcrowded.
If you’re still interested in testing the effectiveness of text-heavy images, third-party apps and online resources like Facebook text overlay checker can help.
Testing and Optimizing Your Facebook Ads
A critical part of any Facebook advertising strategy is constant testing and optimization. A/B testing different variations of text over images can help determine what resonates best with your audience.
Additionally, analyzing metrics such as click-through rates and conversion rates will give you the insights needed to refine your approach and improve ad performance.
Learn more: A Deep Dive into Landing Page Facebook Ads for Better Results
Conclusion
The removal of the Facebook 20% rule has provided more creative freedom, but advertisers should continue to prioritize simplicity and clarity.
Using the Facebook image text check tools and staying aware of best practices ensures that your text over images on Facebook ads perform effectively.
The goal is always to balance clear messaging with compelling visuals, ultimately driving better results.
I’m Henry Duy, a marketing and Facebook advertising expert with over 10 years of experience. Follow my blog for more tips on digital marketing, or leave a comment below to share your thoughts on text over images on Facebook ads! Let’s continue this conversation.
FAQs
1. Can Facebook ad images have text?
Yes, Facebook ad images can include text, but it’s recommended to keep it minimal to avoid overwhelming viewers. Ads with less text tend to perform better.
2. How do I put text over a picture on Facebook?
You can use tools like Facebook’s Ads Manager or external design software to add text. Ensure the text doesn’t obstruct key elements of the image.
3. What is the text rule for Facebook ads?
Facebook no longer enforces the 20% text rule but recommends keeping text minimal for better performance.
4. What is Facebook text overlay?
Text overlay refers to placing text on top of an image or video in Facebook ads. It’s an effective way to convey messages directly within the visual.
