You don’t know how to distinguish between paid ads? You’ve heard of them but don’t know how to recognize them or exploit them effectively for your business. I’ve quickly compiled for you the top 8 paid advertising examples with the easiest explanations. Let’s find out.
8 Best Paid Advertising Examples in Digital Marketing
I believe this will be a complete and concise article for you to have an overview of examples of paid advertising.
Search paid advertising examples
I have to say that this is one of the best techniques I have used in Digital Marketing. Search paid advertising enables companies to place their adverts on search engines like Google, Bing, or Yahoo.
With 10+ experience consulting digital advertising strategies for companies of all scales, I see that PPC is still one of the most commonly used paid search examples. In addition, there are also a few other forms such as Pay-Per-Impression – PPI, Pay-Per-Action – PPA,…
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Social media ads examples
Paid social media ads are exploited to promote products or services directly to specific audiences on social platforms like Facebook, Instagram, X (Twitter), and LinkedIn.
Unlike search engine advertising, advertising on social media aims at audience demographics, interests, behaviors, and even life events to reach the most relevant users. Let’s have a look at an example of paid social media advertising on LinkedIn.
Paid display advertising examples
If you often surf news on websites, you may have come across paid display advertising. You can see display ads in forms of banners, images, or videos in specific locations within the content of a website. This is an example of a paid display ad in a website:
PPC ad examples
If you ask me, PPC, also known as pay per click advertising, has been one of game-changing paid advertising examples for businesses looking to gain instant visibility. The position of PPC ads will usually be above or below the organic search results or the google display network. Bidding is one of the factors that most affects the position of PPC ads.
Almost all search engine and display ads are PPC ads examples, in which the platforms you use will charge you with each click from users.
Native advertising
If you think ads have to be attention-grabbing to be effective, you may miss native ads. Unlike other paid ads examples, native ads are designed to provide a better user experience.
These ads seamlessly blend into the content of the platform (social networks, news websites, e-commerce websites) they’re on, making them feel less intrusive and more engaging.
I’ve seen native ads generate up to 3x higher click-through rates compared to traditional display ads. A surprising result, right?
Video advertising
This method involves using videos to promote products or services in several formats. You can use short videos, pre-roll ads or autoplay videos.
Apparently, these ads appear on video platforms like YouTube, TikTok, and Facebook. Their users are already engaged with content.
What I’ve found is that the first 3-5 seconds are crucial. If you don’t capture attention immediately, viewers will skip faster than you can say anything.
Email advertising
Have you ever checked your email and seen emails with sponsored or ads tags at the beginning? You never signed up for your email but they have your email address and are sending you these ads.
Congratulations. You are the target customers that that brand sends advertising emails to.
This type of paid ads is effective because of its ability to personalize for each recipient and is more cost-effective than other types.
Affiliate marketing
Affiliate marketing is also a form that I advise many companies to use. The main cost is the commission paid to affiliate partners when someone buys a product, clicks or installs through a referral link or code. Because of this point, I still want you to know affiliate marketing as a type of paid advertising.
Conclusion
You no longer get confused between different types of paid advertising, do you? If you are a business looking for the right type of paid ads, hopefully my sharing about paid advertising examples will help you choose the right type.
If you want to learn more about Digital Marketing, follow me at Henryduy.com. Feel free to leave a comment if you want to share any more information.
F.A.Q
What are the best online platforms for paid ads marketing?
The best platforms depend on your specific business goals, target audience, and budget. If you are a beginner, consider Google Ads, Meta Ads, Tiktok Ads, YouTube Ads.
How is paid advertising different from organic marketing?
Paid advertising is when you have to pay the platform for your content to appear. On the contrary, organic marketing does not, such as SEO, content marketing,…
Which paid advertising type is best for small businesses?
For small businesses, I recommend advertising on social media. It’s cost-effective, flexible and measurable.
Are paid advertising effective for eCommerce businesses?
Yes, absolutely! Paid ads can significantly boost visibility, drive traffic, and increase sales for e-commerce businesses.
