My Story – Henry Duy

 

Building a Vietnamese Brand Ecosystem for the Global Market

I’m Henry Duy — a marketer, product developer, and content strategist with a clear mission: to bring Vietnamese brands to the global stage through practical strategies and a well-built business ecosystem.

Henry Duy Talk

Starting Out with Global Marketing

My entrepreneurial journey began with digital marketing. At the time when Facebook, TikTok, and Google were booming, I saw a unique opportunity:
If done right, Vietnamese products could reach international audiences effectively and professionally.

 

I spent years studying, experimenting, and running real campaigns in multiple markets. Instead of focusing only on ads, I dove deeper into:

  • Understanding global consumer behavior
  • Building tailored marketing strategies for each market
  • Crafting compelling product stories through content
  • Optimizing data to lower ad costs and boost conversions

For me, marketing is not just about selling — it’s about creating emotional connections between brands and customers. This mindset became the foundation for everything that followed.

Product Development Mindset – The Turning Point

While running international marketing campaigns, I realized something crucial:

“Great ads can give you temporary results. But only great products and sound strategy create sustainable growth.”

I shifted my focus toward product development.
Every campaign became a feedback loop that helped me:

  • Adjust products based on real market needs
  • Refine storytelling to make content more engaging
  • Improve customer experience from product to logistics

This shift was a game changer. It pushed me beyond being just a marketer — toward building my own ecosystem of brands.

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The Birth of GDT Group – A Strategic Ecosystem

From those early projects, I founded GDT Group, a business ecosystem built with one core mission: Helping Vietnamese brands go global in a strategic and sustainable way.

logo-GDT-group

Today, GDT Group has over 400 employees across Vietnam and the Philippines, operating through three main pillars:

GDT Agency

GDT Agency – Global Marketing at Scale

GDT Agency is the marketing arm of the ecosystem, providing international advertising solutions across Facebook, Google, and TikTok.

Service

Key Achievements:

  • Over 3,500+ active international ad accounts managed monthly
  • 1,200+ campaigns launched across 18 countries, tripling client revenue within 90 days
  • In-house advertising system reducing costs by 27% compared to global benchmarks
  • 200+ international marketing specialists supporting clients 24/7 in multiple languages

GDT Agency serves as the gateway for Vietnamese brands to enter global markets effectively.

fanmen

Fanmen – A Pioneering Vietnamese Men’s Skincare Brand

Fanmen was created with a clear vision:
to build a Vietnamese men’s skincare brand with international standards, and reshape how men approach self-care in Southeast Asia.

Key Achievements:

  • Reached 100,000+ units sold within 8 months of launch

  • Sustained 20% monthly growth, becoming one of Vietnam’s fastest-growing men’s skincare brands

  • Honored at the Vietnam Startup & Branding Awards 2024 as a Pioneering Young Brand

  • Built a loyal community of 50,000+ customers, with over 60% returning purchase rate

Fanmen is more than just skincare — it’s a statement about modern Vietnamese masculinity: quality products, thoughtful design, and powerful branding.

thanh duy logistics

Thanh Duy Logistics – The Cross-Border Backbone

Scaling internationally requires seamless logistics. Thanh Duy Logistics was built to optimize cross-border supply chains, particularly between Vietnam, China, and the Philippines.

Key Achievements:

  • Handles over 8,000+ international shipments per month

  • Shortens delivery times by 25–35% through optimized routes and in-house systems

  • Operates 4 international transit warehouses and 2 processing centers in Vietnam

  • Logistics partner for over 60 Vietnamese brands expanding overseas

Thanh Duy Logistics provides the operational backbone that ensures products reach customers globally — fast and reliably.

My Personal Mission

For me, this is more than just business.
It’s a journey to establish the presence of Vietnamese entrepreneurs and brands on the global map.

I want to share my experience, knowledge, and lessons with young creators, founders, marketers, and business owners who dream of going global.

“I don’t want to chase short-term trends.
I want to build Vietnamese brands that can stand strong in the global market.”
— Henry Duy