Dropshipping with AliExpress: Your Comprehensive Guide to Success 2025

Hey there, aspiring e-commerce entrepreneurs! I’m Henry Duy, and I’ve spent over a decade immersed in the worlds of marketing and dropshipping. I’ve seen firsthand how dropshipping with AliExpress has transformed from a niche strategy to a major force in online retail. 

It’s an incredibly accessible way to start a business, and I’m excited to share my experiences and insights to help you navigate this exciting landscape. This isn’t just a theoretical guide; it’s based on years of real-world trial, error, and success.

I remember when I first started, I was so overwhelmed! However, the low barrier to entry with AliExpress dropshipping was a game-changer for me.

What Is AliExpress?

AliExpress is a retail-focused online marketplace, also owned by the Alibaba Group. Think of it as a massive online shopping mall where you can buy individual items directly from (mostly) Chinese manufacturers and suppliers. It’s designed for consumers and small businesses, with:

• Low Minimum Order Quantities (MOQs): Often, you can buy just one item. This is crucial for dropshipping.
• Fixed Prices: Prices are listed, and while you might occasionally negotiate with a seller, it’s not the primary way of doing business.
• Consumer-Oriented Experience: The website and app are designed for a typical online shopping experience, similar to Amazon or eBay.
• Buyer Protection: AliExpress offers buyer protection programs to safeguard against issues like non-delivery or damaged goods.
• Dropshipping Friendly: Many sellers are familiar with and support dropshipping.

Alibaba, on the other hand, is a wholesale online marketplace, primarily for business-to-business (B2B) transactions. It’s designed for businesses that want to buy in bulk directly from manufacturers and suppliers.

Key Differences Summarized:

>>> Learn more: Dropshipping Using Alibaba: Your Roadmap to E-Commerce Success

Does AliExpress Allow Dropshipping?

Absolutely! AliExpress doesn’t just “allow” dropshipping; they practically embrace it. They offer tools and resources designed specifically for drop shippers. 

You can get started dropshipping using AliExpress without spending a dime on upfront fees, which is a huge relief when you’re just starting out. And with apps like DSers, linking your store (whether it’s on Shopify, Amazon, or elsewhere) is a breeze. 

I’ve found this integration to be a lifesaver, especially in the early days when I was juggling a million things at once.

How Does AliExpress Dropshipping Work?

Here’s the basic flow: You showcase products from AliExpress on your own online store. When a customer clicks “buy,” you then purchase that item from the AliExpress supplier, entering your customer’s shipping address. The supplier then ships the product directly to them. 

It’s like being a conductor of an e-commerce orchestra – you’re orchestrating the sale without ever physically handling the product! The real magic, and where you’ll spend most of your time, is in finding those “winning” products and building relationships with reliable suppliers.

How Much Does It Cost to Dropship on AliExpress?

This is one of the most appealing aspects: it’s free to start dropshipping on AliExpress. No membership fees, no hidden costs. You only pay for the products you order after a customer has already paid you. 

Compare that to the staggering $100,000 average startup cost for a traditional retail business (according to a 2023 Statista report!), and you can see why dropshipping is so attractive. I personally started with a budget of just a few hundred dollars, and that was mostly for marketing.

What Are the Benefits of Dropshipping on AliExpress?

Dropshipping on AliExpress offers a wealth of advantages for new and experienced entrepreneurs alike. Here are some of the key benefits:

• Low Startup Costs: Forget about sinking thousands into inventory.
• Vast Product Selection: Seriously, it’s like a never-ending digital warehouse.
• Dropshipping-Ready Suppliers: Many AliExpress sellers are already pros at working with dropshippers.
• No Inventory Headaches: You can focus on what matters – marketing and customer happiness.
• Product Testing Freedom: Want to try selling quirky cat toys? Go for it! No massive commitment is required.
• Competitive Prices: There are lots of vendors who are always in price competition.

And to show its benefits, did you know that over 30% of online retailers use dropshipping as their primary way to fulfill orders? That’s a huge testament to its effectiveness.

How to Do Dropshipping with AliExpress

Let’s break down the process into manageable steps, so you can start your dropshipping journey with confidence:

Step #1: Niche and Product Selection

This is where the fun begins! Pick a category you’re passionate about, and then dive deep into finding specific products. Look for strong demand, glowing reviews, and suppliers you can trust. 

I always recommend checking for ePacket shipping (it’s faster), aiming for product ratings above 4.5 stars, and seeing if a supplier has at least 300 orders under their belt – it’s a good sign of reliability.

Step #2: Find Reliable Suppliers

Think of this as building your team. Look for suppliers with 95%+ positive feedback, years of experience on AliExpress, and who are responsive to your messages. Always place test orders – it’s the best way to ensure quality and get a feel for shipping times.

I once made the mistake of skipping this step, and let’s just say, it led to some unhappy customers and a valuable lesson learned!

Step #3: Build Your Online Store

Whether you choose Shopify, BigCommerce, or even sell on Amazon, make sure your store is user-friendly and visually appealing. These platforms have great integrations to simplify dropshipping using AliExpress.

• Shopify: Offers a user-friendly interface, numerous apps (including dropshipping apps like DSers), and excellent customer support. Ideal for beginners and scaling businesses.
• BigCommerce: A robust platform suitable for larger businesses or those with more complex needs. Also offers dropshipping integrations.
• Amazon: Allows you to tap into a massive existing customer base. However, you’ll need to adhere to Amazon’s specific dropshipping policies.

Step #4: Import Products

Use an app like DSers to seamlessly bring products from AliExpress into your store. It’s a huge time-saver. DSers, and similar apps like AliDropship and Spocket, automate the process of:

• Finding and importing products from AliExpress.
• Syncing product information (descriptions, images, prices).
• Automating order fulfillment (more on that below).

Step #5: Customize Product Listings

Don’t just copy and paste! Write your own descriptions that speak to your target audience. Use high-quality images. Be upfront about delivery times – transparency is key. I’ve found that honesty builds trust with customers, even if shipping takes a bit longer.

• Unique Descriptions: Highlight the benefits of the product, not just the features. Use persuasive language and address customer pain points.
• High-Quality Images: Use multiple images, showing the product from different angles and in use. Consider using lifestyle images that show the product in a real-world setting.
• Clear Delivery Information: State estimated delivery times clearly on the product page and in your shipping policy.

Step #6: Set Prices

Find that sweet spot where you cover your costs and make a decent profit. Offering free shipping can be a powerful way to attract customers. Consider these pricing strategies:

• Cost-Plus Pricing: Calculate your total cost (product cost + shipping + marketing expenses) and add a markup percentage.
• Competitive Pricing: Research competitor pricing and set your prices accordingly.
• Value-Based Pricing: Price your products based on the perceived value to the customer.

Step #7: Process Orders

When an order comes in, you purchase the item on AliExpress, entering your customer’s shipping info. A quick tip: always message the supplier to let them know it’s a dropshipping order (so they don’t include invoices). Better yet, automate this whole process with a dropshipping app!

• Manual Ordering: Suitable for low order volumes or if you want maximum control.
• Automated Ordering (Recommended): Use DSers or a similar app to automatically place orders on AliExpress with your customer’s details. This saves time and reduces errors, especially as your business grows.

Step #8: Monitor Delivery Progress

Keep track of orders and provide updates to your customers. Use tracking apps to provide transparency.

Step #9: Handling Returns and Refunds

Develop a clear return and refund policy. Since many AliExpress suppliers don’t offer returns, you’ll likely need to handle these situations yourself.

• Communicate with your Supplier: If there’s an issue with the order (damaged product, wrong item), contact the supplier first to try to resolve it.
• AliExpress Buyer Protection: If you can’t resolve the issue with the supplier, use AliExpress’s Buyer Protection program.
• Be Proactive: Offer refunds or replacements to maintain customer satisfaction, even if it means absorbing some costs.

Marketing Your Ali Dropshipping Store: Getting Seen and Making Sales

“Marketing, Marketing, Marketing” is crucial, but let’s dive deeper. This is where you’ll really drive your success. Here are some essential strategies:

Social Media Marketing:

• Instagram: Use high-quality product photos and videos, run contests, and collaborate with influencers. Use relevant hashtags.
• TikTok: Create short, engaging videos showcasing your products. Use trending sounds and participate in challenges.
• Facebook: Build a Facebook Page, run targeted ads, and engage with your audience in groups.
• Pinterest: Create visually appealing pins that link back to your product pages. Use relevant keywords in your pin descriptions.
• Content Ideas: Product demos, behind-the-scenes glimpses, user-generated content, lifestyle shots, before-and-after photos, tutorials.

Paid Advertising:

• Facebook/Instagram Ads: This is a major channel for marketing Ali dropshipping. Learn the basics of setting up ad campaigns, targeting your ideal customer (using interests, demographics, and behaviors), and creating compelling ad creatives (images and videos). Start with a small budget and test different ad variations.
• Google Shopping Ads: Get your products listed on Google Shopping. This requires setting up a Google Merchant Center account and creating a product feed.
• Budgeting: Expect to spend at least a few hundred dollars per month on ads to see meaningful results. It’s an investment, but it can pay off significantly.

SEO (Search Engine Optimization):

• Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords that people are searching for.
• On-Page Optimization: Include your target keywords in your product titles, descriptions, and image alt text. Make sure your website is fast and mobile-friendly.
• Blogging/Content Marketing: Create helpful blog posts related to your niche to generate organic traffic. For example, if you’re selling yoga socks, write a blog about the benefits of yoga.

Email Marketing:

• Building an Email List: Offer a discount or a freebie (like a guide or checklist) in exchange for email sign-ups. Use pop-ups or opt-in forms on your website.
• Email Campaign Ideas: Welcome emails (for new subscribers), abandoned cart emails (to recover lost sales), promotional emails (for new products or sales), and newsletters (to keep your audience engaged).

Tips for Dropshipping with AliExpress and Increasing Sales

Once you’ve got the basics down, it’s time to refine your strategy and boost your sales. These tips, based on my years of experience, will help you optimize your operations, build a strong brand, and attract more customers:

• Supplier Communication: Treat your suppliers like partners. Build relationships – it can lead to better deals and priority service.
• Customer Service is King (or Queen!): Be responsive, be helpful, and be empathetic. Happy customers are repeat customers.
• Free Shipping Magic: If you can swing it, offer free shipping. It’s a powerful incentive.
• Optimize Your Listing: Use compelling titles and descriptions that are optimized for search engines.
• Custom Packaging: See if your suppliers offer custom packaging to boost your brand.

Best Products to Dropship with AliExpress

Trends are always shifting, but here are some categories that often perform well for Ali dropshipping:

• Apparel: Think stylish t-shirts, cozy yoga socks, and trendy sweatsuits.
• Beauty: LED face masks, face rollers, and makeup remover wipes are often popular.
• Home & Kitchen: Insulated mugs, air fryers, and portable blenders can be winners.
• Baby Products: Organic baby clothing and teething toys are always in demand.
• Home & Office Supplies: Bed sheets, comfy pillows, printer paper – the essentials!
• Tech Accessories: Ring lights, USB-C adapters, screen protectors – everyone needs these.
• Toys & Games: Educational toys, building blocks, puzzles, outdoor play equipment, remote control toys, drones, and unique trending toys that aren’t readily available in big-box stores.

Stay on top of trends using tools like AMZScout, and Google Trends. Remember, e-commerce data consistently shows that the Home & Kitchen and Beauty categories have strong growth potential in dropshipping. So, keep an eye on those!

Handling Competition in Dropshipping with AliExpress

Dropshipping with AliExpress is competitive. Here’s how to stand out:

• Unique Branding: Develop a strong brand identity, even if you’re selling products available elsewhere. This includes your store name, logo, website design, and overall tone of voice.
• Excellent Customer Service: This is your secret weapon. Go above and beyond to make your customers happy.
• Niche Down: Focus on a very specific sub-niche. Instead of “women’s clothing,” try “plus-size vintage-inspired dresses.”
• Value Adds: Bundle similar products at a discount price, create unique and detailed product descriptions, and provide good customer support.

Common Mistakes to Avoid When Dropshipping with AliExpress

Learning from the mistakes of others can save you time, money, and frustration. Here are some of the most common pitfalls to avoid when dropshipping with AliExpress:

• Choosing the Wrong Niche: Avoid overly saturated or low-profit niches. Do your research!
• Poor Supplier Selection: Always vet suppliers thoroughly and place test orders.
• Ignoring Shipping Times: Be transparent about shipping times, even if they’re long.
• Poor Customer Service: Respond to inquiries promptly and professionally.
• Lack of Marketing: Don’t expect sales to magically happen. Invest in marketing!
• Giving Up Too Soon: Dropshipping takes time and effort. Don’t get discouraged if you don’t see results immediately.

Legal Considerations for Dropshipping with AliExpress

Even though you’re not handling inventory, you are running a business, and there are legal aspects to consider:

• Terms of Service: Read and understand the terms of service for AliExpress, your chosen e-commerce platform (Shopify, BigCommerce, etc.), and any payment processors you use (PayPal, Stripe, etc.).
• Dropshipping Policies: If you’re selling on Amazon, be very familiar with their specific dropshipping policy. They have strict rules about identifying yourself as the seller of record.
• Sales Tax: You’ll likely need to collect and remit sales tax, depending on your location and where your customers are located. Consult with a tax professional or use a service like Avalara or TaxJar.
• Business Licenses: Check your local and state requirements for business licenses.
• GDPR/CCPA: If you have customers in the European Union (GDPR) or California (CCPA), you must comply with data privacy regulations. This includes having a privacy policy and providing customers with ways to access and delete their data. Research these regulations!
• Import duties and Customs: Your customers may be responsible for import duties and customs depending on your location and theirs, make sure to state this information.

Scaling Your Dropshipping Business

Once you’ve found some success, you can start thinking about scaling:

• Finding More Suppliers: Diversify your suppliers to reduce risk and potentially find better prices.
• Negotiating Better Prices: As your order volume increases, you can often negotiate better prices with your suppliers.
• Hiring Virtual Assistants (VAs): Outsource tasks like customer service, order processing, and social media management.
• Consider transitioning to holding inventory (eventually): Once a product is proven, holding inventory can improve shipping times and profit margins.

>>> Explore more: Best Dropshipping Platforms in the Philippines: A Comprehensive Guide

Conclusion

Dropshipping with AliExpress is a fantastic way to enter the world of e-commerce without breaking the bank. It’s not a get-rich-quick scheme, but with dedication, smart product choices, strong supplier relationships, and a focus on your customers, you can build a thriving online business. 

From my own experience, I can tell you that the journey is challenging, rewarding, and full of learning opportunities. Dropshipping using AliExpress, and specifically the streamlined process of Ali dropshipping, offers a truly accessible path to entrepreneurial success. So, take the leap, embrace the challenges, and enjoy the ride!

I hope this guide, based on my 10+ years of experience, helps you on your journey with dropshipping with AliExpress! What are your biggest questions or challenges? Leave a comment below – I’d love to hear from you and offer further guidance. For more insights on marketing and e-commerce, be sure to follow my Henry Duy blog. Let’s connect and build something great!